Green Is the New Black

Pop culture is latching on to sustainability, as demonstrated by this Project Runway challenge. This catapult into the public eye via celebrity promotion acts as both a good and bad thing. It's good that sustainable are being promoted and celebrities are trying to save the world, but the message comes off as a little superficial. Expensive things have always been "in" and sustainable things are just another branch of this. I'm sure that some celebrities are being sustainable for conscientious reasons, but there are some that are obviously not. Being sustainable has gone from being about saving the earth to being just another fad in a lot of circles.