Gossip Girl is a television show that focuses on the “glamorous lives of Manhattan’s elite,” but with excessive product placement anyone can feel like they live on the Upper East Side. The same technique used in James Bond, except the technology used on the show appeals to the teenage lifestyle. The Gossip Girl book series also uses name brands, but they mention Oscar De La Renta and Barney’s, product placement that no one profits from because they are not accessible to the common reader. For example, every character on the show uses a Verizon Wireless phone, and they are constantly being displayed, often playing a major in the plot. The glamorous Gossip Girl lifestyle is something that viewers want to live in, and having a Verizon Wireless phone can help them feel like they do. The website even has a list of all the things you can buy to feel like you live overlooking New York City.
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O. M. G. Pretty insidious.
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