Friday, March 6, 2009

The Prius Brand

With the memory of four dollar gas and the trend of social consciousness, fuel efficient cars are in high demand. My parents bought a Prius to make weekly two hundred mile round trip from Auburn to Birmingham a month into my ASFA career. In the three years since I’ve become familiar with Priuses, they’ve been popping up everywhere. At the Toyota dealer in Auburn the Prius waiting list is at least twenty people long at all times.

Like I mentioned in my previous blog entry about sustainability in pop culture, I recognize that it’s a good thing, but it’s easy for me to get frustrated with it. The Auburn Unitarian Universalist Fellowship has about one hundred members. Approximately seventy percent of the members are over fifty, and every Sunday there are at least ten Priuses in the parking lot. Those numbers translate to me hearing old people talk about how hip their car is every Sunday for the past couple of years. I love driving the Prius, and I’m I enjoy not feeling extremely guilty for driving as much as I do, but the popularity of the Prius has put me into a group consisting mainly of people over the age of sixty who like to flaunt their wealth and activism.

Lots of famous people drive Priuses, (http://www.washingtonpost.com/ac2/wp-dyn?pagename=article&node=&contentId=A2587-2002Jun5) but it takes more than celebrity to shake the old and self righteous people that I associate with Priuses. The only thing that has made me feel awesome about driving a Prius is when they made an appearance on the television show Weeds. The drug dealing mom bought a Prius in the second season, and in the third season her supplier bought Priuses for all of his dealers because of how quiet they are. The only people that can counteract the uncoolness of old people are drug dealers.

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